Client: Simonini Builders

Description:

With nearly 30 years of custom building experience, Simonini Builders continues to raise the bar on quality construction while delivering exceptional value. The Simonini team of professionals, led by co-owners Alan C. Simonini and Ray A. Killian, Jr., delivers committed personal service, meticulous detail, and proven warranty service, consistently achieving a 100% customer satisfaction rating. (Based on Woodland & O'Brien's survey).

BUILDER Magazine and the National Association of Home Builders (NAHB) have named Simonini Builders America's Best Builder for 2002. This award is regarded as one of the highest achievements in the homebuilding industry NATIONWIDE. Also, in 2001, the NAHB and Professional Builder Magazine named Simonini Builders the 2001 recipient of the National Housing Quality GOLD Award, another of the highest honors in the homebuilding industry. Not only is Simonini Builders the first builder in the Carolinas to receive this designation, they are also the first Custom Builder Nationwide to receive the GOLD level honor.

Simonini homes range from $350,000 to over $4 million. Simonini Builders proudly build both custom designs and homes from the "Simonini Collection", which maximizes the efficiency of the building process while retaining the custom touch. Their commitment to quality construction, customer satisfaction, and exceptional value has made them one of the most highly respected custom builders nationwide.

Situation:

In addition to building custom homes, Simonini is developing neo-traditional communities. These communities are designed to meet the needs of an under-served market. All of the communities in which Simonini builds are widely regarded as among the finest places to live in the area.

Developed by some of the most talented real estate developers in the nation, many of these communities have received national recognition. In all situations, the homes are built to exacting standards, both in terms of structural and aesthetic integrity as well as architectural accuracy.

In these communities, Simonini is providing a new product with higher quality and a higher price point. The challenge is communicating this value to both the real estate community and the buyers.

Strategy:

Leverage the strength of the Simonini reputation for quality, value and customer service to the advantage of the community. By bringing the custom-home building experience to a new market, Simonini sets themselves apart from other home builders in other developments.

"Leverage Simonini's Reputation"

Simonini is positioned as the premier provider of the custom-home building experience in a price range that normally is not a custom-built home. In addition, Simonini sets the standard for customer satisfaction with their building process and home warranty.

"Educate the Marketplace"

Informing the marketplace of the value and quality of a Simonini built home and the home building experience is the basis for differentiating Simonini from other builders.

"Rely on the Real Estate Community"

Developing strong relationships with the local real estate community is a key element in the strategy. By educating the Realtors® as to the value of a Simonini home and making it easy to do business will attract agents to Simonini communities.