SPARTANBURG CVB TAPS ANDERSON COMMUNICATIONS TO SPEARHEAD STRATEGIC PLANNING & CREATIVE DEVELOPMENT

SPARTANBURG, SOUTH CAROLINA – Anderson Communications, of Hilton Head Island, SC, has been tapped to develop an ambitious strategic and creative marketing plan for the Spartanburg Convention and Visitors Bureau.

Anderson brings a wealth of experience to this assignment from past and current engagements with the Hilton Head Island, Charlotte, and Savannah Convention and Visitors Bureaus, the Savannah Economic Development Authority, the Tybee Island Visitors Council and the Port Wentworth Chamber of Commerce.

Anderson will identify key opportunities for the Spartanburg area based on insights gained from extensive qualitative and quantitative research. They will also develop
conceptual creative plans and approaches.

The final plan will then clearly recommend strategies and creative ideas for capitalizing on these opportunities, with the end goal of increasing tourist
visitation to the Spartanburg area.

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Anderson Communications is a fully integrated marketing communications firm specializing in advertising, online marketing and web development. Located on Hilton Head Island, South Carolina, Anderson Communications was founded in 1983 by Chairman & CEO, David Anderson. Major clients have included leading regional, national and international brands in the real estate, travel, aviation, healthcare and financial industries. To learn more, visit http://acreativecompany.com

BK PARTNERS HIRES ANDERSON COMMUNICATIONS TO INTRODUCE CASCADIA – NASHVILLE’S FIRST LUXURY RIVERFRONT CONDOMINIUMS

NASHVILLE, TENNESEE – BK Partners of Nashville, TN, has engaged Anderson Communications of Hilton Head Island, SC to create the Cascadia brand and execute its integrated online and offline marketing communications campaigns.

Anderson was tasked with bringing the project to life through the creation of a webcentric brand strategy that includes naming the development, designing the logo and branding materials, creating a SEO-friendly website with 3D animation, and implementing an online and offline marketing campaign that includes online advertising, magazine ads, newspaper ads, radio spots and outdoor advertising.

Cascadia is a luxury condominium project that will consist of 217 one, two, three bedroom units and one 4-5 bedrooms, 2-floor penthouse. Prices range from the $500s to $1.6M with square footage ranging from 1,700 sq. ft. to 4,700 sq. ft.

The project, located very near the Opryland complex and within a 15-minute drive of both downtown and the airport, will be the first large-scale residential building on the Cumberland River and has the support of local officials who want to further develop Nashville’s waterfront areas. Condo sales begin early September, and the official Grand opening is scheduled for October 15th, 2008

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LINKS Magazine Taps Anderson Communications for New Real Estate Website and Online Marketing Campaign

HILTON HEAD ISLAND, SOUTH CAROLINA – Anderson Communications of Hilton Head Island has been contracted to design, develop, market and maintain LINKS Magazine’s new golf real estate website, www.LINKSGolfRealEstate.com.

The innovative site has been designed to be the premier, one-stop online environment for golf-related communities. Through detailed video profiles of communities, best-of-class features and functionality, and customized user account settings, LINKSGolfRealEstate.com will connect compatible real estate buyers with world-class golf communities and golf-related real estate advertisers.

In addition to ongoing support responsibilities, the assignment includes the creation of a fresh arsenal of online marketing tactics for the site, including an aggressive search engine marketing program, extensive email marketing activities and a wide range of online media services.

Jack Purcell, publisher of LINKS Magazine, said in a statement, “We are very impressed with the Anderson team. They are responsive, knowledgeable and professional. They do their homework and consistently provide the best online solutions for us and for our advertisers.”

LINKSGolfRealEstate.com is scheduled to launch in late September, 2008.

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Anderson Communications is a fully integrated marketing communications firm specializing in advertising, online marketing and web development. Located on Hilton Head Island, South Carolina, Anderson Communications was founded in 1983 by Chairman & CEO, David Anderson. Major clients have included leading regional, national and international brands in the real estate, travel, aviation, healthcare and financial industries. To learn more, visit http://acreativecompany.com

As the lifestyle magazine for serious golfers, LINKS Magazine is the most sophisticated, engaging and surprising publication in the industry. LINKS services its readers, who are avid, affluent players, by fueling their passion for the game and providing them “The Best of Golf.” They discover new places to play before anyone else, stay ahead of the curve on the game’s issues, and learn more about history, equipment, major championships, real estate and course architecture ..than from any other golf publication.

BRAZIL'S EMBRAER TAPS ANDERSON FOR WORLD-WIDE BIZ JET ACCOUNT

Sao Paulo Brazil - Embraer, one of the world's largest manufacturers of jet aircraft, has chosen Anderson Advertising to develop campaigns and sales support materials for its new line of executive jets.

Long a respected provider of regional commercial jets, the Sao Paulo-based company has launched a new line of private jets, which it markets to corporations and high-net-worth individuals.

Anderson Advertising will create branding strategy, advertising campaigns for aviation and lifestyle magazines, sales support literature, as well as direct mail and e-mail campaigns.

The agency was chosen for its expertise in aviation marketing, as evidenced on its acclaimed, highly effective work for Gulfstream Aerospace and Bombardier, manufacturers of Learjet.

PULTE HOMES/DEL WEBB COMMUNITIES HIRES ANDERSON TO HANDLE SOUTHEAST REGION

Atlanta, Georgia - Anderson Advertising, of Hilton Head Island, has been selected to provide strategic planning, advertising, sales support, website design and search engine optimization for Del Webb Communities, part of Pulte Homes, Inc. The combined companies have become the nation's largest home residential construction firm.

Del Webb is widely known and well respected for popularizing the "active adult" lifestyle, with communities restricted to residents "55 and better". With golf as a centerpiece and a major amenities package, Sun City communities have become a very popular retirement living option.

After two years of providing advertising and sales support for Del Webb's Sun City Hilton Head, Anderson was given the green light to provide marketing support for Del Webb communities in Charlotte, Raleigh, Charleston, Atlanta and Nashville.

SOUTH UNIVERSITY HIRES ANDERSON TO PROMOTE NEW CAMPUS

Savannah, Georgia - South University, a private, fully accredited college with campuses in five cities, chose Anderson Advertising to create an integrated campaign to launch its new campus in the Tampa, Fla. market.

Anderson is developing a fully integrated campaign including television, radio, outdoor, print and direct mail advertising to drive traffic to a website that promotes online applications. The target audience includes serious young adults seeking to improve their lives, as well as college-oriented high school students.

The campaign centers on the theme "A brand new U," which emphasizes South University's academic offerings, along with the opportunity for young people to change their lives for the better.

"We are honored to be chosen for the challenging assignment to fill the Tampa campus quickly, but with high-quality students," said agency founder David Anderson. "We have the plan in place and anticipate great results from the roll-out."

SIMONINI BUILDERS HIRES ANDERSON FOR SOUTH CAROLINA DEVELOPMENTS

Charleston, South Carolina - Simonini Builders, named by the National Association of Home Builders as "America's Best Builder," has named Anderson Advertising to head up its development activities in South Carolina.

The company builds custom and "collection" homes throughout the Carolinas, ranging in value from $400,000 to more than $4 million each. Over 30 years, it has developed a reputation not only for superb craftsmanship, but also for environmentally conscious community planning.

Anderson will plan and develop branding efforts focused on Simonini's value and quality, targeting home buyers and real estate agents.

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Anderson Expands Internet Programming Capabilities – Adds Hungerford

HILTON HEAD ISLAND, SOUTH CAROLINA – Anderson Communications announced the addition of Internet Programmer Adam Hungerford.

Hungerford joins the Anderson Communications Interactive team as a Programmer, focusing on a wide range of web-related initiatives. His responsibilities include custom web programming, content management system development, project management, database creation and encryption. Hungerford comes to Anderson Communications from Savannah, where he recently earned his BS from Armstrong Atlantic State University in Computer Science and Mathematics. Hungerford’s previous work experience includes Internet programming positions with Revolutionary Rotary Engines, Dragon Point Software, Armstrong Atlantic State University and the City of Savannah.

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Anderson Expands Internet Marketing Capabilities – Adds Gibson

HILTON HEAD ISLAND, SOUTH CAROLINA – Anderson Communications announced the addition of Search Engine Marketing Manager Katy Gibson.

Gibson will spearhead Anderson’s rapidly expanding search engine marketing (SEM) activities. Gibson’s new responsibilities at Anderson will include a special emphasis in search engine optimization (SEO) strategy development and execution, paid search campaign management, best-practices in website and landing page layout, and campaign performance reporting and analysis. Gibson brings more than 10 years of online marketing experience to Anderson Communications and previously held senior positions at Capital One Financial, ESI International, and Circuit City. Gibson comes to Anderson from Fairfax, Virginia.

COLONEL JOHN E. PARKER NAMED PRESIDENT OF ANDERSON

Anderson's long-time Chief Operating Officer, John Parker, has been named president of Anderson Communications Group. A former U.S. Marine, and Vietnam Veteran, known to his friends as "The Colonel," John worked for Bozell Worldwide on the Jeep/Chrysler business in both Washington, DC and Detroit. David Anderson, agency founder and CEO, announced the promotion by saying, "Forever a Marine, John is honest, straightforward and dependable. He is always a friend and particularly when someone is in need. This agency owes much of its strength to John Parker, and the new title is just one way of acknowledging his huge contribution."

ARLENE DISTEL NAMED GROUP CREATIVE DIRECTOR AT ANDERSON

Veteran creative director, Arlene Distel, has come to Anderson from St. Barnabas, New Jersey's largest health care system, where she was in charge of all branding efforts. She has also spearheaded advertising and branding for Comcast, Westinghouse, and The Port Authority of NY & NJ. Arlene has been honored by the Philadelphia Addys, Art Directors Club, and Philly Gold Awards, and nationally by the Tellys and CTAM Mark Awards. A graduate of the S.I. Newhouse School of Communications at Syracuse University, she was an instructor for the AAAA (American Association of Advertising Agencies) Institute of Advanced Advertising Studies.

STEVE ADAMS NAMED MEDIA DIRECTOR AT ANDERSON

Steve Adams has come on board to head strategic media planning, negotiations and buying for all of the agency's clients. In Steve's 20-plus years in media and marketing, he has helped build recognition of Mr. Coffee, Goodyear, OfficeMax, Maker's Mark and General Electric. An Ohio native, barbershop singer and avid Ohio State fan, Steve was once marketing director for the Cleveland/San Jose Ballet, where he helped the organization set a national ticket sales record.